Before we even get started, let’s make a distinction here. Email advertising is not spam, spam is unsolicited email sent to random recipients everywhere.
The topic of discussion today is true targeted email advertising. While some people make no distinction whatsoever, there is a difference – one is effective, the other is not.
Print advertising is shrinking. Some say it is almost dead – though there are times when it is effective – like restaurants, for example. For most of us, however, it simply uses up natural resources, costs a lot of money, and provides little in the way of return.