Anyone who has been regularly reading my emails and Blog posts recently will see that I am putting a large amount of effort into Marketing in the smaller niches.
The first part of this process is finding the niche and the specific areas of that niche that haven’t been exploited
For example the weight loss or dieting niche has millions of websites promoting their products
If you were to build website or blog with a view to promoting this type of product in using these general key words you would find yourself up against companies that spend huge amounts of money on SEO work
So you finding your Niche and a sub area within that niche that has a decent number of searches but not too much competition thus giving your website a chance to rank can literally be the tipping point between failure or success.
Here are some basic tips that cover the kind of approach I am using to find the areas within specific niches.
Begin with a topic you have some interest and knowledge in.
Ideally it would also be something people are purchasing, your passion will be reflected in any Blog posts you produce down the line giving you the credibility needed to urge people to buy products you recommend.
Use some tools to find out what people are searching for and buying right now
Google Trends
Go to Google trends which will give you an idea what people are searching for right now and if you can find a product or service that matches what they are looking for, you can do very well if it is marketed correctly.
Google trends will give you a list of “hot topics” and “hot searches” so you can get really up to date information on what people are searching for right now online.
This tool will help you track information on competing websites and track information as to what their traffic information over different demographics. This can be really useful for looking at different niche opportunities and tweaking any ad words or face book ads campaigns to be more efficient.
There is also a really interesting “hot trends” section here where you can look at the top 100 fastest rising searches on Google Today. This will give you an idea as to what there is a “rising interest” in on the net and again you can capitalize on the opportunities provided.
You could also look at Opera Winfrey’s website and take a look at what books she is reading and recommending at the moment. This can give you a really valuable clue into what people are reading and are interested in on the back of her recommendations.
Amazon
A search over the top one hundred best sellers in Amazon will also give you an idea as to what is hot and popular at the moment. Look out for products that have more reviews as if enough people care to write a review about it, it could have something special.
Clickbank
I would also have a look at Clickbank at sites in the areas of wealth creation, health and relationships that are always to doing well.
I would then check out the Alexia rankings on the site you wish to promote and generally anything less than 300,000 means they are getting decent exposure.
Also look for high Gravity Scores which are an indication of how much something sells
Summary
When you are researching a niche one of the key things to remember is to drill down into sub niches that are beneath the main topic you want to work with.
The more specific you are in your niche, the more likely you are to be really targeting what the customer wants and what they want to solve their problem.
With the use of some imagination though and looking at the Google keyword tool research results you could look at people who want to lose weight in different areas of their bodies like the face or their legs or even different types of weight loss products that maybe haven’t been exploited to much.
Hopefully this short blog post has explained the principles of what to do in Niche research and enforced the point that it really starts at the keyword level targeting specific areas within the niche that haven’t been over saturated.
Next week I will describe in more detail the process by which one should brainstorm the niche and target appropriate keywords which aren’t too competitive so as to avoid promoting niches with competitive keywords.
Use the Highlighter
This website now has an AutoPublish widget:
Its the drilling down that is not so easy if you are not experienced at keyword research. While I have invested in a Samurai product I am not always sure how to interpret the data. On top of that many of software does not give you geographic data. Obviously google keywordtools make it possible to select country. Personally I think this is still the most important starting point to research a particular niche or or related niches.
Again tks for adding value to our newbie existence, and wait with baited breath for next edition.
Dewald
As you say the drilling down isn’t that easy but I will cover that in a bit of detail next week
Thanks for the comment
peter davies recently posted..Finding The Right Niche
Dear Peter
As always very well said.
Mark
Mark recently posted..Get indexed- get ranked- get traffic
I thank you for this very informative article. I am in the making money niche, which has a tremendous amount of competition; of course I know you are well aware of this fact. Even though some say it is an over saturated market, I believe there is still room for growth. Especially in our current economic situation, one just has to find that something special to, as you said, solve people’s problem. Do you have any specific suggestions?
Thank you and God bless.
Randy Brickhouse Sr. recently posted..How To Choose A Website Hosting Service
Randy
The making money niche is saturated for a very good reason. The best thing I could say to you is that you must choose the type of business model you want, be it email marketing/ad swap led which is easy to make money or do you want to go down the SEO route with loads of mini sites.
peter davies recently posted..Finding The Right Niche
You abselutly rigth abut whits niche to be and expert on i still try to figure out how to drive traffic and how to make a god fair business
who will help my prospekt and byers, hope to get i on but pations i think is the way
I will go through that in a couple of weeks mate
peter davies recently posted..Finding The Right Niche
Nice post Peter. I like that you went into detail on Google Trends because I think it gives a good all round measure of howyour chosen niche is sitting. Amazon is the best fror physical products without doubt.
I like that you mentioned Oprah LOL! SO true man.
Also – did you purposefully spell her name Opera – because everything is such a song and dance with her? LOL
Awesome
Hi Peter,
What is ad swapping, and the SEO mini sites? Do you have any suggestions on learning material? I’ve been doing internet marketing now for about six months. I would really like to learn more about traffic generation and converting. What do you recommend?
Thank you and God bless.
Randy Brickhouse Sr. recently posted..How To Choose A Website Hosting Service
Hi Randy
Ad swapping is where people with a list send each others list their own offers. It works but a bit exploited at the moment.
Mini sites are small blogs or offer pages that sit on the web normally linked to other sites for their search rankings and draw in a trickle of people.
Hit me up on email if you want to know more or wait until I submit a review on my other site if you wish
Rgds
Pete
Peter Davies recently posted..Finding The Right Niche
I have to admit that I’ve never heard of Google Trends, so this is one I’m going to have to check out. I do little keyword searching on my own, but have done it for clients, so it should be a nice tool to have in my repertoire.
Mitch recently posted..A Story Showing The Power Of Blogging And Twitter
I think these are ok but the key for me is the strength of competition which Google Trends dont cover too well.
More on that next week
Peter Davies recently posted..Finding The Right Niche
Hi Peter,
Just thought I would pop passed and say hello. Your title intrigued me when you commented on my last post! Got to love Commentluv!!
Completely agree on sub niching and breaking a niche down. I heard of a saying once. “Inch wide, mile deep” Inch wide meaning the market and mile deep meaning all the possibilities of sub-niches and then micro-niches from the sub niches.
EG Market = Growing Vegetables, Niche = Growing Tomatoes, Sub-Niche = Growing Organic Tomatoes, Micro-Niche = Growing Organic Tomatoes In Victoria Australia
I don’t think people realise the niche marketing industry can be very lucrative. Especially when you can have lots of products in lots of micro niches that can then be cross promoted! Possibilities are endless!
And OMG on 3 little ones under 5! I should not complain with 1!
Hope everything is going well.
Thank you for popping by my blog earlier.
Cheers
Jacinta
Jacinta D recently posted..A Challenge & The Future!
Thanks Jacita
Keep in touch – thats a great description of niche marketing, much better than I could have described it myself
Hi Peter
Hear what you say about finding your niche but it’s still not easy to turn that niche into earnings.
I blog about public speaking and with a little SEO work I can get most of my blog posts on the first page of Google SERPS.
That probably shows that I’m in a niche where people don’t spend lots on SEO.
Look forward to your next post…..
Keith Davis recently posted..Two way traffic
By the way you teach us about finding the right niche by using Google trends, Clickbank and Amazon. If u find the top trends, then i dun think that your market is niche anymore. But it really a god idea to find out what the market want for this moment. I really love your points , hopping to continue expose your next article that show target appropriate keywords which aren’t too competitive so as to avoid promoting niches with competitive keywords..
“Begin with a topic you have some interest and knowledge in” The most important starting point for any newbie. Why do so many newcomers persist in trying to break into the home biz and work from home niche. ITS A SHARK TANK TO SAY THE LEAST.
My first port of call is always http://www.google.com/insights/search. unfortunately many people consider a niche like say “scrapbooking” very un-glamorious. This tool provides powerful insight “what the world is searching for”. If my seed keyword does not show results here, my paid tool has always re-affirmed the fact, No good.
It you are really stuck for ideas magazines dot com is also a good place to start for ideas where money is being spent.
However apart from deciding on a niche, the next important aspect, your keywords and unfortunately I do not think you can come by today (if you have serious aspirations) without a paid tool or service.
You intimate an important aspect, use a variety of services/techinque to explore your desired niche
Seems like a century ago I posted here back in September 2010. That was my 5th blog comment ever.
This topic will always be relevant
dewald de bruyn recently posted..Work From Home South Africa