Anyone who has been regularly reading my emails and Blog posts recently will see that I am putting a large amount of effort into Marketing in the smaller niches.
For example the weight loss or dieting niche has millions of websites promoting their products
If you were to build website or blog with a view to promoting this type of product in using these general key words you would find yourself up against companies that spend huge amounts of money on SEO work
So you finding your Niche and a sub area within that niche that has a decent number of searches but not too much competition thus giving your website a chance to rank can literally be the tipping point between failure or success.
Here are some basic tips that cover the kind of approach I am using to find the areas within specific niches.
Begin with a topic you have some interest and knowledge in.
Ideally it would also be something people are purchasing, your passion will be reflected in any Blog posts you produce down the line giving you the credibility needed to urge people to buy products you recommend.
Use some tools to find out what people are searching for and buying right now
Go to Google trends which will give you an idea what people are searching for right now and if you can find a product or service that matches what they are looking for, you can do very well if it is marketed correctly.
Google trends will give you a list of “hot topics” and “hot searches” so you can get really up to date information on what people are searching for right now online.
This tool will help you track information on competing websites and track information as to what their traffic information over different demographics. This can be really useful for looking at different niche opportunities and tweaking any ad words or face book ads campaigns to be more efficient.
There is also a really interesting “hot trends” section here where you can look at the top 100 fastest rising searches on Google Today. This will give you an idea as to what there is a “rising interest” in on the net and again you can capitalize on the opportunities provided.
You could also look at Opera Winfrey’s website and take a look at what books she is reading and recommending at the moment. This can give you a really valuable clue into what people are reading and are interested in on the back of her recommendations.
A search over the top one hundred best sellers in Amazon will also give you an idea as to what is hot and popular at the moment. Look out for products that have more reviews as if enough people care to write a review about it, it could have something special.
I would also have a look at Clickbank at sites in the areas of wealth creation, health and relationships that are always to doing well.
I would then check out the Alexia rankings on the site you wish to promote and generally anything less than 300,000 means they are getting decent exposure.
Also look for high Gravity Scores which are an indication of how much something sells
When you are researching a niche one of the key things to remember is to drill down into sub niches that are beneath the main topic you want to work with.
The more specific you are in your niche, the more likely you are to be really targeting what the customer wants and what they want to solve their problem.
With the use of some imagination though and looking at the Google keyword tool research results you could look at people who want to lose weight in different areas of their bodies like the face or their legs or even different types of weight loss products that maybe haven’t been exploited to much.
Hopefully this short blog post has explained the principles of what to do in Niche research and enforced the point that it really starts at the keyword level targeting specific areas within the niche that haven’t been over saturated.
Next week I will describe in more detail the process by which one should brainstorm the niche and target appropriate keywords which aren’t too competitive so as to avoid promoting niches with competitive keywords.