FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising
Wednesday, October 14th, 2009 at
12:58 pm
Comments (6)
I have recently obtained a copy of the FTC Guide covering new requirements associated with providing reviews on other peoples products and affiliate marketing, this is a new law in the US which comes into effect in December this year.
I believe that all Internet Marketers we all need to take note of this even outside the US given that the vast majority of this type of business is conducted in the US itself. Read the rest of this entry




