Archive for June, 2009

76 Traffic Sources

Here is one I picked up from Kim Roach on Buzzblogger so I
cant claim as my own.

Kim has identified 76 ways to boost traffic to your website,
awesome! 

See the following: 

http://bit.ly/Syhor

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More and more people are turning to affiliate marketing in order to produce a lucrative income without having to create their own products.

There are 5 things you need to succeed in affiliate marketing.

But wait, there’s more

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Whatever next?  the world is coming to an end……………….

Look what I found below:

picture-74Twitter users, the Twitpocalypse is upon us.
but wait, theres more!

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List Building – Quick Start Guide

Here is a useful reference list I found somewhere on the Internet.  I’m going to print this off and pin onto my wall.

• Set up Autoresponder (Aweber, Getresponse, 1shoppingcart)
• Set up confirmation emails for double opt-in (The Enforcer)
• Create series of messages for autoresponder sequence
• Mail multiple times per promotion
• Create Opt-in form
• Implement opt-in form on
• Squeeze page (Gate Crasher Opt-in or Page Masker Opt-in)
• Drop down box
• Website / Blog opt-in box
• Write and publish articles
• Write press releases
• Write content for various Web 2.0 Social Networking Sites
• Create content for Blogs
• Set up Pay Per Click campaign (Adwords)
• Research Ezine Advertising
• Create Solo Ads for Ezines
• Maintain your list
• Give away free content
• Run contests
• Survey your list
• Ask for feedback
• Participate in Give Away events
• Set up a Tele-seminar with an expert
• Add signature to forum posts
• Add signature to emails
• Write testimonials for other marketers
• Build relationships with JV partners
• Promote JV’s products
• Ask JV’s to promote your products
• Create cheap (less than $10 products) to attract more buyers
• Do Ad-Swaps with other marketers (minimum list size = 5000)
• Distribute free PDF for Viral marketing
• Set up a tell a friend page

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Personal Time Management

If you are working full time and trying to start your own online business you need to be organized.

Here are 4 simple steps for achieving an organized routine to put your time to the best possible use.

*Be Wary Of Getting Diverted

Most of time we get thrown off track by a distraction, it is not an emergency and usually something we can put off until a later time. If you find this happening to you, set yourself an alarm to go off every 20-30 minutes. Every time it sounds make sure you are doing what you originally planned, if not get back on track. Always set the alarm to go off again to keep you in check.

* Create a To-Do List

The most efficient way to do this is to make a list the evening before of the things you have to achieve the next day. Prioritize your list with the most important things at the top. When you sit down at your desk start at the top and finish each task before moving on. There are several sources of management software which you can obtain to do this. I use the following free download to organize and prioritize my tasks: http://www.ganttproject.biz/

* Mark off items as you complete

I start the task on RED then to YELLOW whilst it is being worked on, then to GREEN when complete, this will give you an effective snapshot where you are at.

* Do a final check

At the end of the day, review your tasks and assess how many items you have completed. If you have a few not completed move them to the top of the next day’s list. If there were lots not completed but you stuck to your plan all day/evening then you have to many things on your task list. You will get an idea of what you can accomplish in your allotted time online and then make your list to reflect this.

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Getting started with social media

It’s almost impossible nowadays to read an article or get into a conversation about marketing without the topic of social media coming up. That’s because social networking can be an effective way of disseminating information about your brand, creating goodwill among customers, and learning about what your audience thinks of and expects from your company.

You may think that every business out there already has a Facebook page and a Twitter feed, but that’s not the case—yet. So if you haven’t made any inroads regarding social media, it’s not too late. But as E-inbusiness, a provider of online marketing solutions, declares in its white paper “The Voice of the Customer: Harness the Power of Social Media”, “Those who don’t put social-networking technology at the core of their ecommerce strategy and [instead] dismiss it as simply a passing fad do so at their peril”. Here, then, are some pointers to get you started.

* Find an existing social network you can add value to. Which one or ones you choose depends on your business and your target market. If you sell fashion to young adults, you should check out Facebook, MySpace, or Bebo first. If you’re a business-to-business marketer, look into LinkedIn or some of the niche networks. Once you’ve settled on a site, don’t just slap up a page with your logo and some selling copy. As E-inbusiness notes, you shouldn’t talk at the customer but rather with him: “These spaces are highly personal, and so it’s important to actually talk with people, by engaging them in an adult-to-adult conversation.” For instance, you could create a forum and encourage users to post comments—positive and negative—and queries.

* Create community on your own website. This doesn’t necessarily mean adding a forum to your site. Start by enabling visitors to bookmark your pages to outside networking sites such as Delicious, Digg, Facebook, and StumbleUpon. In addition, you could add a wish list application that enables visitors to share their lists on their own social-networking profiles. Adding user-generated product reviews is another way to foster a sense of community.

* Accept the negative as well as the positive. Many merchants hesitate to add social-networking capabilities to their ecommerce sites for fear that negative comments by users will cost them sales. Anecdotal evidence, however, shows such is not the case; if anything, visitors view sites that share negative as well as positive user comments as more credible and trustworthy.

* Monitor and learn. You can gain a wealth of knowledge about your audience by regularly reviewing visitors’ social-networking activities. Which products are the most added to wish lists? Which items have the highest and lowest customer ratings? What sort of questions are people asking on bulletin boards? Because such comments are by and large unsolicited—as opposed to a customer survey that you’ve pushed out to consumers, for instance—they’re more likely to reflect your audience’s immediate needs, likes, and dislikes.

Related articles:

http://bit.ly/RPBKq

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Digital marketing under threat from European cookie ruling

Related Links

A proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses, experts have warned.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,”

He added, “This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates.

“We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistancy.”
Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, claims bigmouthmedia, with big names from Amazon to Google likely to be hit.

Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used.

Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

For full details of the proposed legislative change and its possible ramifications click here

If you want to learn more about digital marketing come to the UTalkMarketing Digital Skills Accelerator training course where you will learn all the skills and practical knowledge you need.

http://bit.ly/Nko8U

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