mwaheaderAnyway to recap of what I have been up to the last few days………

Alexs’ Thursday session I did my usual hit my head on the keyboard – a full day in work, throw in some travel and putting 3 unruly young kids to bed and there was nothing left in the tank, so I really had to give up on it.

Friday until Sunday was spent helping with my Son’s 4th birthday party which was like a military operation and getting the kids christened on Sunday has made a very busy weekend.

Throw in the fact that my brother came to town and insisted on visiting every pub and staying up until 1 in the morning 2 mights running also made it extra exhausting, rolling out of the taxi at midnight then having my 2 year old daughter just on my head at 6 am -what more can one say?

So that’s my excuse for not getting the video up and running, even though the video has been scripted and re written by my better half……..

Back to the session, I have just gone through Alex’s recording and I would say the email marketing part is the part I have enjoyed most on this coaching course.

What was delivered was simple but powerful – I was particularly impressed with the approach of splitting your list into:

  • Those that Open the mail and click the link
  • Those that open the mail but don’t click the link
  • Those that don’t open the mail

So your targeted follow up emails to each are appropriate to their original response, you don’t want to spam customers and you want to incentivize non clickers – what a gem that piece of information is!

So my next task after the video is building an ebook as a giveaway…………..

If anyone outside the program wants some pointers with email marketing then I am more than happy to very good tips.

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