Last night I listened to Maria Andros’ recorded tutorial on video marketing which was set up by Alex a few months ago but nevertheless still highly relevant now. The effectiveness of what she said and its simplicity to implement blew me away!

I for one have never, ever recorded an interview on social media to an audience of any kind and until now never ever intended to.  I hate my own voice and seeing myself on camera but this is something I have to do, watch this space.

Maria has built from a nothing an Internet Marketing business purely from Video Marketing on You Tube and other video sites over the last couple of years – very few people in this world can say that they have built a multi thousand $ business over such a short space of time from nothing, enough said.

As someone relatively new to this game, I had never heard of Maria previously, neither as it happens had I heard of Alex Jeffreys, but look her up in the search engines and her name and products are all over the place.

To say that this is another trick I and I expect many others have been missing is an understatement.

The basic steps for producing a video are as follows:

* Provide a welcome message but loosen up to the camera and treat it like you are talking to your best friend

* Establish your credibility as an expert in your chosen field

* Create a hook – meaning bring in something interesting to the conversation that your readership is going to want to know more

* Bring your personal background and story into the conversation – everyone likes a story

* Ensure you come across as friendly and likable – people do business with those they like

* Paint the problem

* Provide a solution

* Call to action – “I’d love to share more information, visit my blog……… etc”

Not rocket science is it?

Again, credit to Alex for having the forethought to bring someone of Maria’s calibre into what he is doing

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